I want to acknowledge that the AUTHOR formula was developed by Cham Tang, co-founder of Authentic Education, a leading coach training company in Australia. In the realm of copywriting, numerous formulas exist to guide marketers in crafting persuasive messages. Well-known models include AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution), ACCA (Awareness, Comprehension, Conviction, […]

  I want to acknowledge that the AUTHOR formula was developed by Cham Tang, co-founder of Authentic Education, a leading coach training company in Australia. In the realm of copywriting, numerous formulas exist to guide marketers in crafting persuasive messages. Well-known models include AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution), ACCA (Awareness, Comprehension,