I want to acknowledge that the AUTHOR formula was developed by Cham Tang, co-founder of Authentic Education, a leading coach training company in Australia. In the realm of copywriting, numerous formulas exist to guide marketers in crafting persuasive messages. Well-known models include AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution), ACCA (Awareness, Comprehension, Conviction, […]

  I want to acknowledge that the AUTHOR formula was developed by Cham Tang, co-founder of Authentic Education, a leading coach training company in Australia. In the realm of copywriting, numerous formulas exist to guide marketers in crafting persuasive messages. Well-known models include AIDA (Attention, Interest, Desire, Action), PAS (Problem, Agitate, Solution), ACCA (Awareness, Comprehension,

From Scarcity to Abundance: How Your Mindset Shapes Your Reality “Have you ever felt like no matter what you do, there’s just never enough? Not enough money, time, energy, or even love? 🕰💸💔 If you’re nodding along, you’re not alone—and you’re definitely not ‘broken.’ You’re just trapped in what scientists call a scarcity mindset.” Whether

We often see coaching as a tool for those struggling to perform. But the truth is, some of the most successful and capable leaders in the business world actively seek out coaching. This might surprise you, but it shouldn’t. After all, striving for excellence is a continuous journey, not a destination. Here’s why high-performing leaders

In the world of business, success is often attributed to a blend of strategic planning and a winning mindset. While strategies outline the roadmap to achieving business goals, the right mindset fuels the determination and resilience needed to follow that roadmap. In this article, we’ll explore the dynamic interplay between strategies and mindset, and how

Ever felt like you’re spinning your wheels, working non-stop but not seeing the results you crave? It’s time to change that. Introducing the Pareto Principle, or as I love to call it, the 80/20 rule. This principle reveals that roughly 80% of outcomes come from 20% of causes. Imagine leveraging that to skyrocket your business

If you were to rate your overall happiness in life out of 100, with 0 being completely unhappy and 100 being totally joyful and grateful for every moment, what score would you give yourself? Let’s call this your Happy Index. How much is your Happy Index today? Now, imagine a belief shift that could take