Small Business Archives - Page 2 of 2 - Rethink Business Coaching

The Corporate Puzzle – Keys to Successfully Setting Up a Franchise Business-Part 1

Franchise, Small Business, Startups / Tia Shen

The 7 specific areas you need to consider in your franchise prototype process: Primary Aim Strategic Objectives Organisational Strategy Management Strategy People Strategy Marketing Strategy Systems Strategy These 7 areas will fine turn your plan for the ultimate level of success. In this lesson we are going to cover the first three. Primary Aim It’s […]

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Mortar Makes it Happen

Education, Small Business, Startups / Tia Shen

Today I’d like to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation. There are three main areas of business development: • Innovation • Quantification • Orchestration If done well these three areas will help you build a solid foundation for

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Lessons I Learned from Paris Hilton

Promotion, Small Business, Startups / Tia Shen

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here. It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet

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Make It Pop!

Promotion, Small Business / Tia Shen

There are 5 major components to good advertising copy (The order of these is essential to success): Command Attention Showcase Benefits of Products/Services Prove the Benefits Persuade People to Embrace the Benefits Call to Action Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that

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Kick Start Your Marketing

Small Business, Startups / Tia Shen

Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers. In person: It’s essential you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each

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Stop Wasting Your Resources!

Small Business, Target Market / Tia Shen

Today you’re going to learn how to find a target market of potential customers so you aren’t wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Once you figure this out you

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Educate Your Customers

Client Retention, Education, Small Business / Tia Shen

Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they’ve already bought from you! Take the time to

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